TrustZe Editorial Standards
TrustZe publishes city hubs, trade pages, and homeowner guides as a matching broker. This page explains how we review service information, cost context, and contractor-related copy so readers know what is educational vs. what is a credential claim.
Who we are on the page
TrustZe is a referral / matching platform. We introduce homeowners to independent contractors. We are not the licensed plumber, HVAC tech, or remodeled crew performing the work, and we do not collect payment for the trade invoice.
How service and hub content is reviewed
- Location hub templates (state, city, city × trade) are maintained so pages explain credentials, typical scopes, and matching — not thin doorway stubs for cities we do not serve.
- Broker identity stays visible: matching language, links to how we vet, and clear “you hire the contractor” wording.
- Markets open when partner depth and editorial depth meet our bar; we prefer fewer deep hubs over hundreds of empty city URLs.
Cost and pricing language
- Cost guides and “what to expect” ranges are educational context — materials, labor markets, and scope vary. They are not TrustZe price quotes and not a guarantee of what any contractor will charge.
- We do not claim TrustZe sets trade prices. Diagnostic fees, trip charges, and change orders belong in the contractor’s written proposal.
- If a number looks outdated or wrong for a market, email support with the URL and a source — we update rather than leave stale advice ranked.
Contractor-related claims
- Public company profiles ship only for real partners in our system. We do not fabricate CPT company pages for E-E-A-T theater.
- License, insurance, and “verified” badges reflect stored data and screener confirmation — not invented policy numbers. Empty fields stay empty.
- Reviews on profiles come from TrustZe lead feedback, not anonymous scraped comments.
- Screening criteria are documented on How we vet — editorial copy should not over-claim beyond that process (for example inventing automated criminal background products we do not run).
What we will and will not publish
- Will: Explain matching and screening; cite trade-specific credential norms; surface real company profiles when they exist; say when coverage is still building.
- Will not: Pose as the contractor; fabricate reviews or star ratings; publish thin city × trade stubs just for coverage maps; promise fixed job costs or workmanship guarantees.
Corrections
Spot an error in a guide or hub? Email support@trustze.com with the URL and a source link. Include whether the issue is a cost figure, a credential claim, or a market-coverage mistake.
How we vet contractors · About TrustZe · Service areas · Contact
Blog & guide publishing checklist (required for new posts)
Direct answer: New TrustZe blog posts must be original, useful homeowner guides — not mass AI filler. Prefer updating a salvageable existing URL over inventing near-duplicates. Quality over volume.
Before you publish
- One job: One clear homeowner question (how / what / when / how much / how to verify) — not a keyword dump.
- Category fit: Homeowner guide, local Texas/Austin/Dallas context, or trust/hiring — or a natural hybrid.
- Depth: Prefer ≥1,200 useful words; absolute floor ≥1,000. No thin stubs.
- Byline: Visible “Reviewed by the TrustZe screening team” with links to how we vet and this page.
- Broker honesty: State that TrustZe matches screened contractors and does not perform the trade or mark up invoices.
- Costs: Label any dollar figures as methodology-labeled planning bands — never fake precision, fake reviews, or invented company claims.
- Internal links: Primary commercial hub (no trailing slash on hub paths) + 1–2 sibling guides + how-we-vet + request-a-quote.
- Ending: Related reading + a few unique FAQs as HTML (no FAQPage schema on commercial hubs) + soft broker CTA.
- No AI spam tone: Skip hollow openers, fake statistics, and “in today’s fast-paced world” filler.
- Author: Do not invent expert personas. Screening-team byline is the E-E-A-T signal.
Preferred themes (not a mandate to mass-publish)
- Homeowner guides: choosing contractors, interview questions, remodeling cost planning, HVAC warning signs.
- Local: Texas maintenance, Texas weather prep, Austin repair considerations.
- Trust: license verification, hiring checklists, contractor insurance for homeowners.
If an old post already covers the theme, rewrite it in place. Do not create fifty near-duplicate articles.
