TrustZe Editorial Standards
Direct answer: TrustZe publishes home-service guides and city hubs as a matching broker. Content is reviewed by the TrustZe screening team against licensing/insurance norms and broker honesty rules — we do not invent named experts, fake reviews, or fake company profiles.
Who reviews guides
Guides carry a visible “Reviewed by the TrustZe screening team” byline. That team owns contractor screening criteria (license, insurance, service-area fit, rejection rules) documented on how we vet. We do not publish fictional author personas for E-E-A-T theater.
What we will and will not claim
- Will: Explain how matching and screening work; cite trade-specific credential checks; surface real verified company profiles when they exist.
- Will not: Pose as the contractor; fabricate reviews, star ratings, or company CPT entries; publish thin city × trade stubs just for coverage maps.
- Commercial hubs: FAQ sections may appear as HTML for readers; we do not attach FAQPage schema to commercial money hubs.
Company proof
Public company profiles ship only for verified contractors. Live example: Remodel Denver. Pros can apply here.
Contact: trustze.com/contact · support@trustze.com
